StorMagic responds to channel following Broadcom changes

BRISTOL, England – 25 March, 2024 – StorMagic®, solving the world’s edge data problems, today announced that it has been recognized by CRN®, a brand of The Channel Company, with a prestigious 5-Star Award in its 2024 Partner Program Guide. This annual guide provides essential information to solution providers exploring technology vendor partner programs that offer high value and align with their business needs and goals.
“StorMagic is honored to be named in CRN’s 5-star Partner Program for six straight years,” said Brian Grainger, president of StorMagic Inc. and chief revenue officer. “This achievement underscores our company’s dedication to having a clear, ongoing focus on our worldwide partner network. Recent changes in the market, including Broadcom’s go-to market strategy, is pushing channel partners to demand a higher level of commitment from their vendors. In response, StorMagic will be upgrading the current partner program and introducing new benefits and levels in the coming months to address this feedback.”
The breadth and depth of support and resources technology vendors offer through their partner programs is a critical consideration for solution providers assessing which IT vendors, service providers, and distributors to team with in building world-class technology solutions. Program elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set vendors apart and play a key role in boosting their partners’ long-term growth.
“Recognition on this list reflects the value of the spotlighted vendor partner programs and their commitment to evolving with solution providers and supporting IT channel success,” said Jennifer Follett, VP, U.S. content and executive editor, CRN, at The Channel Company. “This recognition empowers solution providers to discover vendors that keep pace with the evolving requirements of their business and their clients. With CRN’s 2024 Partner Program Guide, solution providers can access deep insights into the unique strengths of each partner program and vendors who demonstrate dedication to their partner community.”
The 5-Star rating is awarded to the companies that have built their partner programs to go above and beyond in their commitment to nurturing strong, profitable, and successful channel partnerships. For the 2024 Partner Program Guide, CRN evaluated vendors based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.
The StorMagic Channel Program enables your organization to open new revenue streams and attack new opportunities with storage, security and video surveillance solutions specifically designed for edge computing environments. It helps you drive significant incremental revenue through generous margins in opportunities which you might not be winning today.
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About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
Follow The Channel Company: Twitter, LinkedIn and Facebook.
© 2024 The Channel Company, Inc. CRN is a registered trademark of The Channel Company, Inc. All rights reserved.
The Channel Company Contact:
Kristin DaSilva
The Channel Company
kdasilva@thechannelcompany.com
About StorMagic
StorMagic is solving the world’s edge data problems. We help organizations store, protect, and use their data at and from the edge. StorMagic’s solutions ensure data is always protected and available, no matter the type or location, to provide value anytime, anywhere. StorMagic’s storage, surveillance and security products are flexible, robust, easy to use and cost-effective, without sacrificing enterprise-class features, for organizations with one to thousands of sites. Visit www.stormagic.com.
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